Mar 13 2018

Target – s New Swimwear Ads Are Photoshop-Free

#target,body #positivity,swimsuits


Target s New Swimwear Ads Are Refreshingly Photoshop-Free

PHOTO: Courtesy of Target

Target s new swimwear campaign is filled not only with cute pieces to buy this summer but also with images that haven t been digitally retouched, which means stretch marks and cellulite are all, refreshingly, still there. It s a rarity for any type of advertisement, but especially one that s designed to sell bathing suits.

PHOTO: Courtesy of Target

“Target is committed to empowering women to feel confident in what they wear by offering a variety of style choices, a spokeswoman for company, Jessica Carlson, told Refinery 29. We loved working with these women because they embody confidence and inspire women to embrace and be proud of who they are, regardless of their size or shape. It was important to us to use photography that represented their true beauty, without filters.

PHOTO: Courtesy of Target

Taken individually, corporations and campaigns that embrace body positivity might not seem like much. Sure, it s cool to see your size represented, but you re really just looking for a cute suit, not a lifestyle, right? But over time, it really does add up. When we re bombarded from a young age by posters and billboards featuring perfect, flaw-free bodies, our own normal, lumpy forms start to feel unusual, even if we know, rationally, that they re not. But if enough mass companies, like Target, use unretouched pictures in their campaigns, they can normalize having a real body—stretch marks and all.

PHOTO: Courtesy of Target

Best of all, the ladies in the ads aren t traditional models; they re inspiring up-and-comers Target chose for their confidence and style. The four women pictured are dancer Megan Batoon, pro skateboarder Lizzie Armanto, model and body activist Denise Bidot, and TV host and model Kamie Crawford.

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