#newsletter #template #outlook
One of the most valuable assets you will obtain during your music career is a healthy list of fan e-mail addresses. Unlike posting status updates on social networks, which tend to get lost in the mess of everyone s news feeds, sending an e-mail to a fan is a direct channel of communication. A fan that opts into receiving your e-mail newsletter usually means that he or she wants to hear from you, and is interested in you and your music.
Since you are communicating directly to your fans, it is important that you get it right from the beginning. One big element of developing a newsletter strategy is the overall look, feel, and presentation of your newsletter. Is your newsletter just simple, plain text at the moment? If it is, consider livening up your newsletter a bit with this free HTML template download.
Design your own HTML E-mail Newsletter
If you have very basic HTML CSS knowledge, this should be a breeze for you. There are several mailing list services (ReverbNation. FanBridge. AWeber. Mailchimp. Constant Contact. etc) that provide you with customized templates, but I always found that they rarely seemed to work nicely with the look and feel of the artist. So why not create your own?
I know it looks pretty generic, but that s the point spice it up with images and colors that reflect your overall online presence to make it your own! Get creative, just like if you were sitting down to write a song. Open the newsletter-template.html file in any text/code editing program (Notepad, TextEdit, TextMate, Dreamweaver, etc) and change fonts, background colors, images, borders, and more.
Also, I d like to point out that simplicity with e-mail newsletters is becoming more important, since more and more people are reading e-mails from their mobile devices. If you have an elaborate newsletter design, it is very possible that your e-mails will not look right on cell phones and other handheld devices.
This template uses inline CSS, which means that it is embedded within the HTML that creates the template s structure. Many mailing list services don t allow you to attach separate stylesheets, or even include them in the section of the same document, so you have to write the CSS in line with the HTML.
Here are two examples of newsletters that I have created in a matter of minutes from this template:
Chris Bracco is currently the digital marketing coordinator at Intrigue Music, LLC, a boutique music management company in NYC. This post was originally published on Chris Bracco s blog, Tight Mix.
Way too much information IMHO. A simple and highly personal text mail notification with ONE link to a certain post of your (hopefully properly structured and designed) website is the way to go from my experience.
Of course, you can still add your social profiles in the sig, but I don t think it makes sense to spend hours designing your HTML newsletters to finally find out that most e-mail clients can t render HTML properly and most block images by default. Point the users to your webspace, they re online anyway.
What I find most curious is musicians and labels that collect e-mail addresses and then do nothing with it. I ve provided this info a number of times (primarily to get free downloads) and have never received any followup communications. The e-mail format is irrelevant if nobody bothers to send any e-mails.
I think it s exactly what a band newsletter should look like!
I think this article is missing the why . Do HTML emails have a higher CTR? Do you have any empirical data in regards to the branding benefits of HTML driven email templates?
Only 33 percent of those surveyed have images in their email provider turned on by default. This is a vast difference from 2006, when the figure was a still concerning 55 percent.- MarketingSherpa, (2010)
16% of mobile users permission-based email is viewed on mobile devices – five points higher than last year. – Merkle Interactive Services (2009)
64% of key decision makers are viewing your carefully crafted email on their BlackBerrys and other mobile devices, according to new data. – MarketingSherpa, in partnership with SurveySampling (2007)
Fewer than 50 percent of marketers create emails that render appropriately.- Email Experience Council (Jan 2007)
One in five emails are invisible and ineffective due to blocked images. – Email Experience Council (Jan 2007)
Mostly image based transactional emails received 50% higher clicks through rates than text based transactional emails. – Silverpop How Top Retailers Use Transactional Emails (2007)
I think some context with analysis around your subject matter would have made this article more interesting, relevant and useful.
Maybe this is a silly question, but what program do you use to open the email template in to edit it and add text and images? Thanks.
For tour updates, PR related news and announcements a HTML newsletter might be the right thing.
From my experience, music product related mail send-outs always have the problem that you technically can t include an audio player. You always have to point your fan to a website to either preview music or ofter him a quick checkout process. In this case, the HTML email may be too much work for nearly no functionality and redundant information – since the user will most probably see the same bunch of information again after clicking a link to your Website/Shop.
On a general note, I d like to mention that HTML E-Mails should also contain an alternative text version. This is a fixed part of the mail protocol, all clients should support it. So it might be a good idea to offer two mail bodies . Most Mailing tools ofter this option, but it is not that easy to do with consumer mail clients like outlook or thunderbird.
So many words,I will feel scared,I think more pictures will be better.But it is just my opinion ,depends on you!runescape gold