Aug 31 2017

Poynter – A global leader in journalism #online #law #studies



Coffee Break Course

A two-minute course from News University

Building your business? See how you stack up to the competition

Whether you’re launching a new product or service, or revising the strategy of your current business, it’s critical that you know your competition and the marketplace. An analytical review of your competitors will help you chart your course.

How big are your competitors’ audiences? Use a web tracking service to get a sense of how many visitors competing websites receive. Comparative data is not an exact science, since these tools can’t actually measure the traffic on every site online. But you should be able to get a sense of how your site compares with the competition by analyzing numbers from these services and matching them with your own traffic. Also look at how your competitors are doing accumulating Facebook fans, Twitter followers and comments on news stories or blog posts. This will give you a sense of how much engagement your competition has with its audience.

Contact your competition. Simply position yourself as someone who would like to talk shop. In the short term, it will probably give you more knowledge about your market and what has worked and not worked so far. (They’ll let you know if you ask a question that’s too sensitive.) And building relationships with the competition could open up the potential for partnerships down the road.

Set up alerts. Set up news alerts based on keywords that will bring you news any time someone writes about your competition.

Research publicly traded companies. You can find financial information through public disclosures and 10-K forms. It can be difficult to separate a specific business segment from a large corporation, but reading through the reports will give you details that may help paint the picture.

Research privately held companies. Finding information on privately held companies can be more challenging. But you’re a journalist, right? So you should know how to investigate, dig and research a topic.

Have you missed a Coffee Break Course? Here’s our complete lineup. Or follow along on Twitter at #coffeebreakcourse.

Poynter’s News University

Poynter’s News University is the world’s most innovative journalism and media e-learning program. From mobile tools and social media strategies to writing and reporting techniques, we’ve got more than 400 free and low-cost courses to build your career. Whether it’s an interactive program or on-demand video teaching, our online training lets you learn on your own schedule, anytime, anywhere. Put the power of NewsU training to work in your newsroom, your classroom and your organization.

On Campus Around the World

Join Poynter faculty and the industry’s brightest minds and most accomplished journalists and educators for several days of intensive learning on our campus in St. Petersburg. Florida or at locations around the world. Our seminars are designed to sharpen your skills, elevate your career and ignite your imagination.

Upcoming Seminars Events

Private Programs and Training Partnerships

Poynter faculty teach in newsrooms, classrooms and conference rooms all around the world. Since 2014, we have forged training partnerships with more than 20 major media and educational organizations including Gannett, McClatchy, Google, AP, National Geographic and Univision. From training programs for your entire organization to individual coaching, we can create programs to focus on your specific training needs.

Get Poynter Prepared

Get a personalized training experience with our Poynter Prepared Membership Program. With each membership level, you will have access to instant perks, services and benefits that will help you on your way to career success. Available benefits include exclusive invitations, free courses, discounts on all Poynter training and private coaching by Poynter faculty. We will help you be a better journalist. And you’ll help Poynter advance journalism and support democracy on a global scale.

About Poynter

A global leader in journalism. Strengthening democracy.

The Poynter Story

Since its founding in 1975, The Poynter Institute has had one goal: to elevate journalism. More than 40 years later, our role in strengthening democracy has never been more important.

Each year, Poynter reaches thousands of journalists around the world through a combination of seminars in St. Petersburg and around the globe, e-learning courses through News University, our news and information site on, and much much more. Last year alone, we trained journalists from 126 countries and have forged training partnerships with more than 20 major media organizations, including Gannett, Google, National Geographic and Univision.

Our Communities

For 40 years, The Poynter Institute has had one goal: to make journalism better. Whether you’re a journalist working in a newsroom, an entrepreneur looking to scale your startup, an educator looking for resources to help you and your students, or a media organization seeking a training partner, Poynter can help.

Let Poynter connect you with the community to meet your unique training needs.

Looking for other ways to connect with Poynter? Visit Poynter’s Facebook page and join our Linked-In group .


Poynter offers a variety of events that help members of the community better understand issues surrounding journalism and the people who produce it. Speakers have ranged from political contributor and strategist Ana Navarro, to satirist and author Andy Borowitz, MSNBC’s Joe Scarborough and Mika Brzezinski, and a number of Pulitzer Prize winners including David Barstow of The New York Times, Tim Nickens and Dan Ruth of the Tampa Bay Times, and David Maraniss of The Washington Post.

Thought Leadership

Poynter regularly brings together media executives, journalists, technologists and academics to share ideas and expertise focused on the future of news. From audience engagement and mobile newsgathering to issues of sustainable news models, you’ll hear robust discussion around the intersection of journalism, technology and the public interest.

Poynter In the News

From launching our International Fact-Checking Network, to celebrating the Centennial of the Pulitzer Prizes, to training international journalists in the Edward R. Murrow program, the reach and impact of Poynter stretches from your local newsroom to a global community.

Support Poynter

The Institute’s role in strengthening democracy has never been more important. Your support makes a difference in the lives of journalists and the citizens they serve. Please consider making a gift to the Institute to advance journalism and democracy during this age of profound change.

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