Finance

Sep 25 2017

Poynter – A global leader in journalism #online #institute


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Training

A two-minute course from News University

3 guidelines for writing breaking-news leads

In an age in which technology gives us the ability to publish anytime, anywhere, on any platform, it can be tricky to choose the best lead–especially when the news is breaking.

Here are some guidelines to make sure your story is the one your audience chooses.

  • Did the story just happen?
  • Are you the first to report it, or will most of your audience already know about it?
  • Is the time element crucial?
  • Will your audience get the news from you first?
  • If they already know the news, would they be better served with a lead that anticipates their knowledge?
  • Are you the only news organization that has the story? Scoops once counted for more when several newspapers published in a city. Now the competition is from TV, online, social–you name it. If there is a story that only you have, you might want to tell readers it is an exclusive.

Poynter’s News University

Poynter’s News University is the world’s most innovative journalism and media e-learning program. From mobile tools and social media strategies to writing and reporting techniques, we’ve got more than 400 free and low-cost courses to build your career. Whether it’s an interactive program or on-demand video teaching, our online training lets you learn on your own schedule, anytime, anywhere. Put the power of NewsU training to work in your newsroom, your classroom and your organization.

On Campus Around the World

Join Poynter faculty and the industry’s brightest minds and most accomplished journalists and educators for several days of intensive learning on our campus in St. Petersburg. Florida or at locations around the world. Our seminars are designed to sharpen your skills, elevate your career and ignite your imagination.

Upcoming Seminars Events

Private Programs and Training Partnerships

Poynter faculty teach in newsrooms, classrooms and conference rooms all around the world. Since 2014, we have forged training partnerships with more than 20 major media and educational organizations including Gannett, McClatchy, Google, AP, National Geographic and Univision. From training programs for your entire organization to individual coaching, we can create programs to focus on your specific training needs.

Get Poynter Prepared

Get a personalized training experience with our Poynter Prepared Membership Program. With each membership level, you will have access to instant perks, services and benefits that will help you on your way to career success. Available benefits include exclusive invitations, free courses, discounts on all Poynter training and private coaching by Poynter faculty. We will help you be a better journalist. And you’ll help Poynter advance journalism and support democracy on a global scale.

About Poynter

A global leader in journalism. Strengthening democracy.

The Poynter Story

Since its founding in 1975, The Poynter Institute has had one goal: to elevate journalism. More than 40 years later, our role in strengthening democracy has never been more important.

Each year, Poynter reaches thousands of journalists around the world through a combination of seminars in St. Petersburg and around the globe, e-learning courses through News University, our news and information site on Poynter.org, and much much more. Last year alone, we trained journalists from 126 countries and have forged training partnerships with more than 20 major media organizations, including Gannett, Google, National Geographic and Univision.

Our Communities

For 40 years, The Poynter Institute has had one goal: to make journalism better. Whether you’re a journalist working in a newsroom, an entrepreneur looking to scale your startup, an educator looking for resources to help you and your students, or a media organization seeking a training partner, Poynter can help.

Let Poynter connect you with the community to meet your unique training needs.

Looking for other ways to connect with Poynter? Visit Poynter’s Facebook page and join our Linked-In group .

Events

Poynter offers a variety of events that help members of the community better understand issues surrounding journalism and the people who produce it. Speakers have ranged from political contributor and strategist Ana Navarro, to satirist and author Andy Borowitz, MSNBC’s Joe Scarborough and Mika Brzezinski, and a number of Pulitzer Prize winners including David Barstow of The New York Times, Tim Nickens and Dan Ruth of the Tampa Bay Times, and David Maraniss of The Washington Post.

Thought Leadership

Poynter regularly brings together media executives, journalists, technologists and academics to share ideas and expertise focused on the future of news. From audience engagement and mobile newsgathering to issues of sustainable news models, you’ll hear robust discussion around the intersection of journalism, technology and the public interest.

Poynter In the News

From launching our International Fact-Checking Network, to celebrating the Centennial of the Pulitzer Prizes, to training international journalists in the Edward R. Murrow program, the reach and impact of Poynter stretches from your local newsroom to a global community.

Support Poynter

The Institute’s role in strengthening democracy has never been more important. Your support makes a difference in the lives of journalists and the citizens they serve. Please consider making a gift to the Institute to advance journalism and democracy during this age of profound change.


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