Oscar Pistorius’ Thierry Mugler Fragrance Ads Pulled (PHOTOS)
Feb 21, 2013
Ellie Krupnick Senior Editor of Viral Content and Strategy, The Huffington Post
By now the world has heard of Oscar Pistorius. the “blade runner” Olympian who allegedly shot his girlfriend to death on Valentine’s Day.
Women’s Wear Daily reports that Groupe Clarins, which owns the Thierry Mugler brand, has withdrawn from its partnership with Pistorius. “Out of respect and compassion for the families implicated in this tragedy,” a rep told WWD. “Thierry Mugler Perfumes has taken the decision to withdraw all its campaigns with Oscar Pistorius.”
Pistorius has been working with Thierry Mugler since 2011 when he first shot an ad for Thierry Mugler A*MEN. He also posed for A*Men Pure Shot, a special edition fragrance released in honor of the London Olympics last year.
See other ads that stirred up trouble: