Finance

Feb 26 2018

Oracle Eloqua, Marketing Automation Campaigns for Business Marketers, Oracle Marketing Cloud, lead generation best practices.#Lead #generation #best #practices


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Oracle Eloqua: Drive Dynamic Journeys

Personalized Experiences Increase Conversions and Accelerate Sales

Pricing and Packages

  • Simplified Data Transformation and Normalization. Create data transformation and normalization processes using the drag-and-drop canvas interface.

Lead generation best practices

  • Simple, Intuitive Interface. Easily navigate using this improved, clean design.
  • Personalized Activities. Create shortcuts to see preferred and high-value activities.
  • Interactive Dashboards. View the pulse of marketing efforts with this insightful dashboard.

Lead generation best practices

Create Dynamic Journeys

  • Accessible and Actionable. Drag and drop using this simple interface for fluid marketing activities.
  • Deploy Adaptive Experiences. Engage data to map each step of the campaign to create adaptive customer journeys.
  • Campaign ValidationBefore Launch. Spot-check your campaign for any validation errors.

Lead generation best practices

One Platform for B2B Marketers to Manage Data and Customer Experiences

Lead generation best practices

Marketing Automation Simplified

Successful email marketing, demand generation, and lead management processes hinge on marketing automation — a modern strategy aligned to buyer needs across all phases of the buying process.

Lead generation best practices

Want to Learn More About Marketing Automation?

Lead generation best practices

Invacare Australia Boosts Engagement, Cuts Costs, and Increases Leads 100%

Invacare Australia achieved higher audience engagement through a marketing automation solution that markets more directly to customers.

Lead generation best practices

Lojas Colombo Uses Marketing Automation to Boost Online Sales

After being dominant in Southern Brazil for more than 50 years, retailer Lojas Colombo wanted a partner to help them implement a marketing automation lifecycle program that would help expand its presence in the region.

Lead generation best practices

Network Ten Puts a Face on the Customer Audience with Oracle

Network Ten uses Oracle Marketing Cloud to integrate cross-channel marketing with content management, launching trigger-based campaigns with marketing automation to communicate personally with customers in a relevant and timely way.

Lead generation best practices

The Forrester Wave™: Lead-To-Revenue Management Platform Vendors

This Forrester Wave reports on lead-to-revenue platform providers in Q4 2106. Forrester named Oracle a leader in the category with the highest possible score in 36 criteria.

Lead generation best practices

How to Sell Marketing Automation to Executives

Make an effective marketing automation pitch to your CEO, CFO, or CIO by crafting a persuasive argument that’s relevant to their objectives and concerns.

Lead generation best practices

Lead Nurturing

Nurturing leads with content based on who and where prospects are in the buying process can improve sales success.

Lead generation best practices

Lead Scoring

Lead scoring ranks leads to align follow-up to inquiry, identify where a prospect is in the buying process, and improve marketing and sales collaboration using an objective process.

Lead generation best practices

Gartner Positions Oracle in Leaders Quadrant

Gartner Positions Oracle in Leaders Quadrant in the 2016 Gartner Magic Quadrant for CRM Lead Management. September 6, 2016

Lead generation best practices

Digital Body Language

Buyers are more educated and have greater leverage in the negotiation process. Modern Marketers are adapting marketing and sales processes to the Digital Body Language of prospects.

Lead generation best practices

Marketing Automation Simplified

Successful email marketing, demand generation, and lead management processes hinge on marketing automation — a modern strategy aligned to buyer needs across all phases of the buying process.

Lead generation best practices

Modern Marketing Essentials Guide: Cross-Channel Marketing

The customer experience as we know it is broken, out of order, or at best in life support. How can this be with all the advances in digital marketing?

Lead generation best practices

The Forrester Wave™: Enterprise Marketing Software Suites, Q2 2016

This Forrester Wave reports on Enterprise Marketing Software Suites with an evaluation of the nine providers that matter most and how they stack up.

Lead generation best practices

SiriusView: Marketing Automation Platforms 2015

Read this SiriusView of B2B marketing automation platforms to see vendor comparisons, differentiators across use cases, solution challenges, and other key evaluation criteria.

Lead generation best practices

Gartner Positions Oracle in Leaders Quadrant

Gartner, Inc. has named Oracle as a Leader in its 2016 “Magic Quadrant for Digital Marketing Hubs.” Gartner’s Magic Quadrant reports position vendors within a particular quadrant based on their completeness of vision and ability to execute.


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