#Online #travel #articles
Online travel articles
Is “Overtourism” Becoming a Problem? Sep 5
In the latest episode of “Behind the Numbers,” we delve into how technology and the sharing economy are affecting popular tourist destinations, and what measures are being taken by local tourism organizations to promote sustainable travel.
More than 60% of UK Media Ad Spending Is Digital Aug 29
eMarketer Lowers Airbnb Forecast Jun 6
While Airbnb has benefited from a surge in overall digital travel bookings, its growth is being hampered by increasing competition and guests’ concerns over safety and security. As a result, in its latest forecast on shared lodging users, eMarketer has lowered its projections for Airbnb usage.
How Digital Has Transformed the Way People Travel Dec 21
Trivago Turns to AI as Travelers Increasingly Book Directly Sep 28
eMarketer Forecasts India’s Digital Travel Sales Will Top $22.5 Billion This Year Aug 2
China’s Overseas Tourists Increasingly Value Experiences over Shopping Jul 26
UK Proposes More Protection for Digital Travel Package Buyers Jul 6
Airbnb Traffic Surges, Surpassing Older Brands May 30
Airbnb is drawing more traffic to its site than metasearch services like Booking.com, as well as hotel brands like Marriott. The home-sharing service has found a willing user base among millennials, who are willing to trade the staid security of a hotel stay for something more exciting.
Ant Financial Targets Chinese Travelers in the US Through First Data Partnership May 10
In China, Millennials Are Driving Digital Travel Sales Aug 21
The Luxury Hotel Industry’s Slow but Steady Start in Digital Jul 3
Airbnb and Uber’s Surprising Impact on Digital Travel Feb 2
In the latest episode of eMarketer’s “Behind the Numbers” podcast, forecasting analyst Jasmine Enberg gives an overview of the top digital travel platforms, and the sharing economy services many use for travel.
US Travelers Are Heavy Users of Loyalty Programs Nov 6
India Sees a Surge in Travelers Booking Services Online Sep 1
Digital Travel Sales in Western Europe Will Pass $141 Billion Aug 2
Digital travel sales’ rise in Western Europe will decelerate to a relatively slow 5.7% in 2017, according to eMarketer’s latest look at the region’s travel-related ecommerce activity. But there will be a few standout markets.
UK Vacationers Remain Lukewarm About Airbnb Jul 12
Online travel booking has become increasingly common in the UK, and booking directly with lodging sites is growing in popularity. However, attitudes toward home-sharing service Airbnb remain tepid, although use of the service is climbing.
Mobile Drives Growth of Online Travel Bookings Jun 21
As the summer travel season officially gets under way, a growing number of Americans will use their smartphones and tablets to book a trip, according to eMarketer’s latest forecast on digital and mobile travel. This year, digital travel sales in the US will reach $189.62 billion, 40.0% of which will come from mobile devices.
Marketing in China: How to Connect with China’s Growing Tourist Population May 22
Dirk Eschenbacher, founding partner and chief creative officer of China-based luxury travel service Zanadu, talks about the rise of China’s outbound tourists, and why traditional media channels remain important in connecting with the cohort.
Marriott’s Take on Digital Marketing: Always Look Ahead May 10
Stephanie Linnartz, global chief commercial officer at Marriott International, spoke with eMarketer about how the organization keeps marketing moving forward by looking outward to other industries and ahead to emerging trends.
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