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Jul 28 2019

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Online travel articles

Is “Overtourism” Becoming a Problem? Sep 5

In the latest episode of “Behind the Numbers,” we delve into how technology and the sharing economy are affecting popular tourist destinations, and what measures are being taken by local tourism organizations to promote sustainable travel.

More than 60% of UK Media Ad Spending Is Digital Aug 29

Much of the growth in UK ad spend in digital channels through 2019 is expected to come from mobile.

eMarketer Lowers Airbnb Forecast Jun 6

While Airbnb has benefited from a surge in overall digital travel bookings, its growth is being hampered by increasing competition and guests’ concerns over safety and security. As a result, in its latest forecast on shared lodging users, eMarketer has lowered its projections for Airbnb usage.

How Digital Has Transformed the Way People Travel Dec 21

Most use digital channels during at least part of their travel path to purchase, whether for researching, planning or booking a trip.

Trivago Turns to AI as Travelers Increasingly Book Directly Sep 28

Hotel booking site Trivago has purchased tripl, a personalization technology firm that could help the service remain competitive in the digital travel space.

eMarketer Forecasts India’s Digital Travel Sales Will Top $22.5 Billion This Year Aug 2

Digital travel sales in India will total $22.52 billion in 2017, up 33.0% over the previous year, according to eMarketer’s latest forecast on worldwide digital travel sales.

China’s Overseas Tourists Increasingly Value Experiences over Shopping Jul 26

Travelers from China keep heading overseas in record numbers, and they’re bringing their wallets with them—although there’s been a dramatic shift in where they focus their spending.

UK Proposes More Protection for Digital Travel Package Buyers Jul 6

In one of its first acts, the UK’s newly formed Conservative government has introduced legislation to update travel industry regulations to address digital’s impact on consumer buying behavior.

Airbnb Traffic Surges, Surpassing Older Brands May 30

Airbnb is drawing more traffic to its site than metasearch services like, as well as hotel brands like Marriott. The home-sharing service has found a willing user base among millennials, who are willing to trade the staid security of a hotel stay for something more exciting.

Ant Financial Targets Chinese Travelers in the US Through First Data Partnership May 10

China-based payment services like Alipay and WeChat Pay have been forging partnerships with foreign payments processors to cater to the needs of the country’s growing ranks of overseas tourists.

In China, Millennials Are Driving Digital Travel Sales Aug 21

Nowhere is the shift from offline to online booking more pronounced than in China. Digital travel sales in the region will total $133.90 billion in 2018, a 20.5% increase over 2017.

The Luxury Hotel Industry’s Slow but Steady Start in Digital Jul 3

Brian Gore, director of brand and marketing at The Set Hotels, talks about delivering a better brand experience using digital.

Airbnb and Uber’s Surprising Impact on Digital Travel Feb 2

In the latest episode of eMarketer’s “Behind the Numbers” podcast, forecasting analyst Jasmine Enberg gives an overview of the top digital travel platforms, and the sharing economy services many use for travel.

US Travelers Are Heavy Users of Loyalty Programs Nov 6

New research reinforces the strong grip loyalty programs have on business travelers. But travel trails other verticals in the overall popularity of such schemes.

India Sees a Surge in Travelers Booking Services Online Sep 1

Travelers in India are increasingly using the internet to book travel services, with airline and railway ticketing a big draw.

Digital Travel Sales in Western Europe Will Pass $141 Billion Aug 2

Digital travel sales’ rise in Western Europe will decelerate to a relatively slow 5.7% in 2017, according to eMarketer’s latest look at the region’s travel-related ecommerce activity. But there will be a few standout markets.

UK Vacationers Remain Lukewarm About Airbnb Jul 12

Online travel booking has become increasingly common in the UK, and booking directly with lodging sites is growing in popularity. However, attitudes toward home-sharing service Airbnb remain tepid, although use of the service is climbing.

Mobile Drives Growth of Online Travel Bookings Jun 21

As the summer travel season officially gets under way, a growing number of Americans will use their smartphones and tablets to book a trip, according to eMarketer’s latest forecast on digital and mobile travel. This year, digital travel sales in the US will reach $189.62 billion, 40.0% of which will come from mobile devices.

Marketing in China: How to Connect with China’s Growing Tourist Population May 22

Dirk Eschenbacher, founding partner and chief creative officer of China-based luxury travel service Zanadu, talks about the rise of China’s outbound tourists, and why traditional media channels remain important in connecting with the cohort.

Marriott’s Take on Digital Marketing: Always Look Ahead May 10

Stephanie Linnartz, global chief commercial officer at Marriott International, spoke with eMarketer about how the organization keeps marketing moving forward by looking outward to other industries and ahead to emerging trends.

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