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Life insurance wholesaler jobs @ Video

Life insurance wholesaler jobs @ Video

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Life insurance wholesaler jobs


A Job Description of a Life Insurance Wholesaler

Life insurance wholesalers identify opportunities to improve products and sales campaigns.

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Life insurance wholesalers use their in-depth knowledge of life insurance products and phenomenal communication skills to motivate financial services companies to buy life insurance products. Entrance into this field requires intensive on-the-job training or a formal education and exceptional interpersonal skills. Licensure is also a must to work as a life insurance wholesaler.

General Responsibilities

As a life insurance wholesaler, you use marketing methods, such as advertising, telemarketing and direct sales, to provide clients, like financial services companies, with life insurance products and packages. They may interview new clients to find out about their specific insurance needs or call current clients to explain new products that might meet the needs of their policyholders more effectively. These workers are responsible for ensuring that all advertising media meets current guidelines, and that the current advertising methods are effective and engaging.

Daily Job Duties

Life insurance wholesalers build and maintain relationships with brokers, financial advisers and financial planners. They make calls that initiate consumer interest, schedule appointments, coordinate seminars, create sales material and product lineups and assist agents in selling products. Life insurance wholesalers speak in meetings, conference with high-end brokers, attend dinners with clients and write advertising pitches. Using product knowledge expertise, they discuss the benefits of product lines, explain in detail the features of the products, run computer-based financial illustrations and send out mailers to clients. They also keep detailed records of accounts and possible leads.

Required Skill Set

Exceptional marketing strategy, product demonstration and sales skills are required to show, promote and sell life insurance products. Life insurance wholesalers also must have an understanding of financial markets, consumer needs and banking. These workers need strong customer service skills and self-confidence. They must be effective listeners to understand the needs and desires of their clients and provide products that can fulfill those needs. Additionally, life insurance wholesalers must be self-motivators with exceptional attention to detail.

Training and Licensure

The path to becoming a life insurance wholesaler requires an in-depth understanding of life insurance products and state and federal regulations surrounding the advertising of these products. Life insurance wholesalers may gain training through on-the-job experience and company mandated seminars and training sessions. They also may choose to complete a formal education through a college or university, which can help to give them a leg up with the competition since 46 percent of insurance agents hold a bachelor’s degree, according to O*Net Online. Additionally, life insurance sales agents must be licensed in each state in which they work, which requires passing state specific exams about insurance fundamentals and state laws and completing continuing education courses every two years.

References (3)

About the Author

Michigan-based Jennifer Betts has been writing and editing education and career articles since 2009. Her articles have appeared on several educational training websites and blogs. She graduated from Saginaw Valley State University with a Bachelor of Arts in graphic design and a minor in English. Betts’ first writing job was working as a ghostwriter creating list articles for blogs.

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