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Enterprise discount code-More and more companies are implementing social software for employee use, and many more that aren't find that employees are taking advantage of services

FIR Interview: Niall Cook on Enterprise 2.0

October 7, 2008 by Neville Hobson

More and more companies are implementing social software for employee use, and many more that aren’t find that employees are taking advantage of services that exist outside the firewall in order to do their work more collaboratively. One of the first books to appear on this subject is Enterprise 2.0: How Social Software Will Change the Future of Work, by Niall Cook of Hill & Knowlton, the global PR agency. In this FIR Interview, Niall provides an overview of the book and explores some of the issues arising from integrating social media into an organization. Niall has arranged a 20% discount code on the book for FIR listeners. Visit the Enterprise 2.0 site and use the discount code G8AQL20. Listen to this podcast now: Get this podcast: About our Conversation Partner

Niall Cook is the Worldwide Director of Marketing Technology at communications consultancy Hill & Knowlton. He frequently advises the agency’s Fortune 500 clients on the effective use of technology to support internal and external marketing strategy.

Prior to joining Hill & Knowlton, he held positions at the online currency beenz.com, Answerthink Consulting Group, UBS and Reed Elsevier. He hold an honours degree in Typography & Graphic Communication and lives in Suffolk, United Kingdom.

Share your comments or questions about this podcast, or suggestions for future interviews, in the FIR FriendFeed Room. You can also email us at [email protected] ; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, subscribe to the full RSS feed. This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com. (Cross-posted from For Immediate Release, Shel’s and my podcast blog.)

About Neville Hobson

Communication Leader, Social Media Leader, Consultant, Digital Change Agent, Speaker with a curiosity for tech and how people use it. Director of Digital Marketing at the Internet Society. Early adopter (and leaver) and experimenter with social media. Occasional test pilot of shiny new objects. Avid tea drinker. Follow @jangles on Twitter

Reader Interactions

Alice says

Interesting podcast. I’m already curious to read the book. I think that Niall has made an important step in educating business people about Enterprise 2.0. It’s strange that we don’t have a book on Enterprise 2.0 from Andrew McAfee yet. His blog makes a great reading though. He already has many followers, like Andrew Filev of Wrike, for example, who writes the Project Management 2.0 blog.

Niall Cook says

Thanks Alice. I agree with you about Andrew McAfee – he was the first to publish his thoughts in this field and no doubt has much more to say.

What To Expect

Perspectives at the intersection of business, communication and technology – communicator, blogger and podcaster Neville Hobson analyses and discusses trends, behaviours and practices in digital and social communication to help you understand what they mean for people and organizations. More.


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SOURCE: http://www.nevillehobson.com/2008/10/07/fir-interview-niall-cook-on-enterprise-20/

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