Chrysler Car Parts
Founded by mechanic Walter P. Chrysler in the year 1925, theis company was set up after purchasing Maxwell Motor Corporation in Detroit. The company shot to fame for its advanced mechanics in vehicle engineering. Three years in its existence, Chrysler Corporation was able to buy Dodge in its expansion process and also created the Chrysler DeSoto and Plymouth divisions. No one in the industry thought about introducing vehicles with a high compression engine, oil filter, air filter and full pressure lubrication. However Chrysler incorporated these into their vehicles and the company became the second leading player in terms of sales in the automobile industry of the USA. From 1936 to 1949, Chrysler retained its name and its position. During this period, the company targeted low-price customers through its Plymouth brand and middle-level customers through its DeSoto models. During the late 1950s and early 1960s Chrysler had two popular marques, namely the Imperial and Valiant. By the year 1961 the DeSoto marque was discontinued yet the company retained its Valiant, Plymouth, Dodge, DeSoto, Chrysler, and Imperial models. After tasting success, the company got into trouble during the 70s due to new government rules and an oil deficit. Also with the change in customer needs, Chrysler was forced to bring a new change. In the 80s, the K-car was well received by the customers and the company was able to regain its sales with the introduction of the minivan model. After acquiring AMC in the year 1987, Deep was added to the list of brands from Chrysler. Another important merger happened in 1998 with German-based Daimler-Benz to form Daimler Chrysler. Due to unanticipated changes and increase in gas prices lead to a situation where Daimler sold Chrysler to an American equity firm in the year 2007. Even after passing through different hands, Chrysler has maintained its market for its popular Dodge, Jeep, and Chrysler marques worldwide.
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